The future fly close your eyes. What are you afraid of? Are you scared ofthe unknown scared of your own journey towards greatness five? Four, three, twoone. Please approach the Air, Jordan, 33, yo, yo, yo, hey guys jacques sladehere, and welcome to the launch of the air. Jordan 33. As you guys know, thejordan signature line started in 1985 and we're already on the 33rd model.There'S a couple things that you should know about this model that reallyset it apart from the models of the past. First is the way that they set up thecushioning so there's a zoom plate here at the toe and there's a zoom platehere at the heel, as you can tell by the red lines that this is a full max zoomunit and the here at the Heel, they have a hexagonal unit. Usually these twounits are glued into the shoe, but this time they're actually set loose.What they call unlocked so you'll feel them be a lot more responsive andthey'll move with you when shoesera you move through your movements. Another thing aboutthe cushioning is that the flight speed returns generally. This was firstcalled flight plate back on the Air, Jordan 28, but from the 29 I believe inthe 38, 31, 32 and obviously the 33. They now call it flight speed. It is stillthe same technology this time they actually added more carbon fiber to it,which makes it a little bit lighter, but also makes it stronger.So it's a little more resilient and responds a lot more with your foot. Thenext big thing about the shoe is actually the lacing system, as you can tell,there really are no laces on the shoe. Well, technically, there are no laces onthe shoe, not in the traditional way that we think about shoe laces they're,using what they call the fast fit system. If you know about golf golf uses thissystem called BOA where you tighten your shoe, and it has these chords thattighten the shoe around your foot.Jordan Brand is using that same principle, but bringing it to basketball,and this is the first time I've seen that's executed in basketball and the waythat you basically tighten the shoe with the fast fit system. Is you pull thiscord and you will physically feel it and you'll also audibly hear clicks that,let you know the shoe is getting tighter and tighter. If you want to visuallysee your shoe getting tighter, you basically have to look at the bottom.If you've seen the advertisements about the Air Jordan 33, they show a readand that's what this looks like when you tighten it. It clicks around in acircle and you'll see it tightening up around your foot. Now, if you want to ejectfrom the shoe or unlace your shoes, you follow the instructions on the shoe.They have a sign here that says eject that points to this yellow and blacklooks like a warning almost like a paracord.